Since 2010, Instagram has proved itself to be speediest growing social media platform around! It’s a user base of around 300 million and of which may be set to rise further. So exactly why is this seemingly simple app growing so quickly? Well all this comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, buy instagram likes stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is. Instagram now has more sway over all its users who may hold been using snapchat in tandem to its own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation like this is the root cause of Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is a perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast growing. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is commonly used daily, this makes for a loyal and highly active user base.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to advertise on social media. With high usage, there really can be increased interest in advertising on a app. However, competition will be ripe and businesses may have to find creative solutions to out compete their rivals in the visual associated with social movie.
How is it possible to use it for Selling?
Of course, if you would to of one’s to promote your company also known as product, the other must consider how. Offer a visual platform and for that reason products tend to be in general for you to market that services. But services aren’t impossible encourage on the app, finding exciting for you to bring alive your service will catch the eye of the Instagram abuser.
Hashtags tend to be used on Instagram and getting in on trends or perhaps starting very is a sure for you to engage an audience, in a similar method Twitter. However, one end up being careful in order to suit the hashtag to the visual content you provide, so it isn’t as simple as other apps that work with this technique.
Instagram is predominately a mobile app, so content must be simple to read and continuously updated for just a mobile data, hungry demographic. Only new and fresh content will attract attention.
Finally, Instagram stories would be a great to be able to personally build relationships with your audience, lasting only 24 various hours. Stories should be used to keep buyers updated daily on your online and reveal behind the scenes content to result in user feel as if they are part with the company.
Instagram can be used in order to almost anything, with a resourceful mind alongside committed team, you can create quite the excitement around your brand!
With a young, educated audience using the app with their mobiles daily, one are only able to predict sustained growth and loyalty from its users. Just about be increasing opportunity added with this app for business purposes as well as the advice just for this writer is actually get in while its burning hot! It will only increase so have the market before it gets even more crowded.